Recent changes to BluBet
You may have noticed some significant changes to BluBet recently. One of the most notable changes is that we no longer allow you to participate on bets when your BluBet debt is higher than 100,000 BluBucks. A very small fraction of our active users are in that situation. Even if they were willing to pay money to get out of debt, it would just cost too much to do so. I will address the issue of those users in a later part of this post.
First I would like to address why we made these sudden changes and explain our position. Currently, BluBet is a good game, but it must be great in order to ensure that we survive as a game that everyone wants to play. As it was, the game wasn't challenging enough for many users. Since winning and losing bets made little difference, BluBucks as a virtual currency didn’t carry any value even within the world of BluBet. Ideally, your BluBet Net Worth should represent how good you are at the BluBet game.
Please understand that BluBet is a business and must find a way to become profitable. Otherwise the company that you and I love will cease to exist. We will continue to evolve BluBet to make it more interesting to different groups of people as well as turn it into a sustainable business.
Here are some of my responses to your questions:
Why limit at 100,000 BluBucks?
We didn't want to stop our loyal players from enjoying BluBet for free. If you choose to participate for free, you should continue to be able to do so. However, you will need to expend a little bit of effort to win games and bets. This means that there are no more huge gains without any risk. If you continue to lose, you can always contact our trusty and helpful top users for a pointer or two. We are a great community and a big family. Most of our users are happy to help. 100,000 was a statistical number to minimize the users who can’t participate.
How do I continue to play BluBet for free?
- You will need to play to win.
- Check the ante and your balance when participating in bets.
- Don’t bet more than you can afford. Don’t spend all your debt; wait for some bets to settle before jumping into more.
- If you don't want to take risks with difficult bets, you can always participate by commenting. However, remember that with higher risk comes higher reward.
- Watch settlement dates on bets and participate on bets that are settling soon.
- Come up with a strategy and stick with it. This is a game and it is easier to win than you might think.
- If you owe more than you can afford, you can always start over by creating a new account. Make sure to change your email address and delete your existing account afterward.
We carefully considered this option. A large amount of complexity is introduced when you consider the bets that are in play. If we clear some users’ balances, their ranking will increase dramatically due to their bets in play. This wouldn’t be fair to members that earned their ranking by playing the game fairly. We are still weighing several options here but we don’t have a working solution yet. In the meantime, you have the option of starting over by creating a new account as I mentioned before.
It’s not greed, it’s a business. However, we do not expect everyone to pull out their credit card and pay us for BluBet. We don’t expect to turn profitable in just a couple of months. To tune and improve BluBet, we are charging a very small amount to a small fraction of users that are willing to pay for a service that they love. It costs a lot to run a service like BluBet. We will do our best to make a major portion of our service free for those who love our service but cannot afford to pay. Also, we will continue to add and expand our service so that you’ll be happy and willing to pay for some of the value that we provide.
I hope that I have addressed some of your concerns. Over the weekend, I saw some great community support from users all over the world. This is a very unique value that no other online community can duplicate. I thank you all for loving our service and our community. I appreciate your continued support.
Yours truly,
Song Kim
CEO, BluBet, Inc.

